Digital listening & interpreting
We help you understand what your customer
SAYS, DOES, or THINKS about your brand

YOU ARE AT THE RIGHT PLACE

  • Are you attune to your customers needs and wants?
  • Are you tracking their sentiments in real time?
  • Are you tracking your campaigns?
  • Are you addressing all the typical business metrics and KPIs?
  • Are the influencers you hired getting you the right ROI?
  • Are you familiar with the power of social listening based on AI web engine ?
  • Do you need help in interpreting the data?
  • Are you at the right place?

Not only we understand the AI technology, we have the expertise to interpret data and provide strategic guidance

Customers use our platform to organize the vast ocean of consumer data from the web to answer the KPIs and the typical business metrics that drive insights for all business needs.

What We Do

Your customers are always creating a massive wealth of data, and it is important for you to know what they say, do or think about your brand.

With use of latest technologies, we listen to your customers digitally. We understand them better. We interpret their message and provide recommendations that would give your brand a cutting-edge advantage over your competitors.

We help you make informed and reliable decisions.

Key criteria of our “Social Listening platform” are: very wide data sources, accurate data quality, coverage of Arabic and more than 80 other languages, instant data processing, rich reporting, platform functionality, and integrations

How We Do It?

While traditional marketing methods include surveys, focus groups, and interviews. The data gathered can be outdated, inaccurate and often take too long to interpret.

With use of latest Al (Artificial Intelligence) technologies, real time data can be collected through millions of web pages, newswire & social media posts. This complex data can be structured at unprecedented speed and time to predict and forecast future trends & patterns.

Accurate data mining & analyzing will result in less bias and makes more informed and reliable decisions which would in turn create a positive bottom line.

We help brands

What differentiate us from the other tools are the following:
1) A very wide coverage
2) More than 80 Languages interpreted. And, when it comes to Arabic. we do not use auto-translate features for sentiment identification.
3) Strategic guidance on the outcome of the gathered insights.

Our Process

Gather Data (Posts)

01

Analyze the Mentions

02

Report the NSS/ SRS/ NPS

03*

Recommend Strategies

04

Fine Tune

05

* NSS = Net Sentiment Score,    SRS = Social Reputation Score,    NPS = Net Promoter Score

Who We Are ?

Steered by Raja Selman an all rounded expert who’s professional career spans over 30 years in the UAE and GCC countries, focusing on marketing, branding, communications and public relations.

SocialWayz is a marketing consultancy and marketing development firm based in Dubai- UAE. “SocialWayz” is a convergence of multiple disciplines such as marketing, customer experience and communication.

Backed by a resource pool of researchers and Marketing professionals, equipped with a sophisticated data search engine based on Al Algorithms and with broad data access, “SocialWayz”will process, report the sentiments about your brand and propose solutions and strategies to manage the brand and reputation.

“SocialWayz” will process the gathered data, report the consumer’s engagement rate, sentiment, and conversation volume on social media and in the news about your brand and propose solutions and strategies to manage the brand and reputation.

With social intelligence, you can uncover the competition's strengths and weaknesses, understand their unique selling point in the eyes of the customer and get an overview of the level of competition among different markets and demographics by measuring share of voice.

Our competitive differentiation comes less from the current technical offerings of the AI listening tool and more from our ability to provide strategic guidance.

You are one step away from knowing your customers better

Know How

How can we help your business

Campaign Tracking

Reputation & Crisis Monitoring

Real Time Marketing

Influencer Identification & Auditing

Brand Equity Analysis

Competitive Benchmarking

Customer Segmentation

Trend Focusing

Industries we work with

Fashion & Luxury Goods
Fast Moving Consumer Goods
Automotive
Airlines
Finance
Hospitality & Travel

Did you know?

  • The internet has 4.5 billion users.
  • There are 3.7 billion active social media users.
  • The average daily time spent on social is 142 minutes a day.

What does this tell you?

A lot of unstructured information, such as images, text, and videos, and this makes it difficult to analyize this data to predict how your brand is perceived and what the future of your brand could look like. In simple words dealing with this massive amount of unstructured data can be overwhelming.

Our core expertise is to break down, understand and clean this unstructured data by using algorithms and data science and extract the most useful information and insights that can help your business grow.

Our platform addresses key business questions such as: conversation volume, campaigns and media channels, sentiment, engagement and relevant content, social reach, and influencers.

Wide coverage of social data

190+

Countries

80+

Languages

600M+

Total sites sourced

1B+

Mentions processed per month

Earned
channels

60B+

Articles in our database

2M+

Active
sources

Owned
channels

With our platform’s dashboards our customers find conversations that matter, and measure online brand-health, campaign analysis, customer tracing, research and discovery, crisis identification, and mapping of audiences and influencers.

Get your free personalized demo