Medikabazaar: Going Paperless and Streamlining Lead Collection with NFC Cards
Overview:
Medikabazaar, a leading online platform for medical supplies, was on a mission to go paperless and streamline their lead collection process. Socialwayz delivered a solution that not only met but exceeded their expectations.
Challenge:
The traditional methods of lead collection were inefficient and did not align with Medikabazaar’s goal of becoming a paperless organization. They needed a modern, tech-driven solution that could simplify the process and improve data management.
Solution:
Socialwayz provided NFC business cards with a unique “shareback” feature, allowing counterparts to share their information back when tapped. The cards were also integrated with Medikabazaar’s CRM system, ensuring a seamless flow of data from lead collection to customer management.
Results:
The NFC business cards and CRM integration transformed Medikabazaar’s lead collection process. The organization saw a significant reduction in paper usage and an increase in lead conversion rates due to the efficiency and ease of use of the new system.
Key Takeaways:
Successful transition to a paperless lead collection system.
Seamless integration with existing CRM for better data management.
Increased lead conversion rates through efficient information sharing.
